Source: Direct Mail Respondents and Internet/online/website registration

Average purchase: $135.00

DEMOGRAPHIC SELECTS: $5/K each: age, income, gender, homeowner, presence of children.

GEOGRAPHIC SELECTS:$5/K each: state, SCF, zip code

PHONES: $20/K

Daily DNC (Do Not Call) run charge: $4/K for phone orders

REUSE CHARGES: ½ the base price for second usage and 2 times the base for unlimited usage.

DONOR SELECTS: $20/K

ADDRESSING:
Diskette: $75.00 flat
Keycode: $3/K

Delivery: 6 hours if order comes in by 8 AM or if prepayment is required, then the day after prepayment is received.
Shipping: $50.00
EMail: $50.00 flat
Minimum order: 10,000 names
Mail Sample required for approval.

NET NAME: 85% of orders of 50,000, plus 10 per thousand run charges. An additional 5 percent off at 100,000 names rented and another 5 percent off at 200,000 names.

CANCELLATION POLICY: $150 cancellation fee plus selects, shipping and 10 per thousand run charges any time from purchase order to mail date, 100% percent due after mail date. Cancellations must be by fax, mail and email.